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Summary Foundations of Marketing
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Chart Your Path to Marketing Mastery: Explore 'Foundations of Marketing' with Our Premium Notes! Embark on a journey of marketing designed to captivate and educate students: Solid Foundation: Build a strong knowledge base with our comprehensive notes that cover the bedrock principles of 'Fou...

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Document information

  • October 3, 2023
  • 5
  • 2023/2024
  • Summary

Subjects

  • marketingfoundations
  • marketingbasics
  • introductiontomarketing
  • marketingfundamentals
  • marketing101
  • marketingprinciples
  • marketingconcepts
  • marketingmanagement
  • marketingstrategy
  • marketingeducation
  • marketing

Written for

  • Secondary school
  • Business studies
  • 5
All documents for this subject (243)

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Foundations of Marketing:

Unlockingthe Essence of Marketing:


Foundations of Marketing:


The Essence of Marketing: At its core,
marketing is the intricate dance of
identifying, nurturing, promoting, and
delivering value to gratify the ever-evolving
desires and needs of customers. It's the art
of forging lasting and profitable
relationships with your audience.


Customer-Centric Symphony: In
the modern
era, marketing has evolved into a symphony
of customer-centric strategies. It revolves
around the profound understanding of
customer needs, driving businesses to
tailor their offerings accordingly.

, Value Exchange: At the heart of marketing
lies the exchange-customers bestow
value, whether in the form of money, time,
or information, in return for products or
services they perceive as valuable.

Harmonizing the Marketing Mix (4Ps):


Product: Picture this as the instrument of
your marketing orchestra. It embodies your
physical offering or service. To strike the
right chord, consider its features, quality,
design, and branding.


Price: The price is the rhythm that sets the
tone. It's the art of determining a cost
structure that not only covers expenses but
also resonates with market demand and
profitability aspirations.


Place (Distribution): Think of this as the

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