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GCU MKT-315 MIDTERM 1 Questions And Answers
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GCU MKT-315 MIDTERM 1 Questions And Answers
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GCU MKT-315 MIDTERM 1 Questions And AnswersQuiz :Ansoff Matrix - Answer :business tool that assesses four key
considerations when determining the right marketing strategy
Quiz :Consumer behavior - Answer :viewed through four lenses: situational,
personal, sociocultural and psychological
Quiz :demographic segmentation - Answer :narrows the market by
characteristics of possible consumers: age, gender, income, ethnicity
Quiz :Marketing Mix - Answer :Product, Price, Place, Promotion (Four P's)
Quiz :Modified Rebuy - Answer :a business buying situation in which the
buyer wants to modify product specifications, prices, terms, or suppliers
Quiz :Primary Data - Answer :information that is collected for the first time;
used for solving the particular problem under investigation
Quiz :Product Life Cycle Stages - Answer :Four stages that products and
services pass through in life cycle:
1. Introduction
2. Growth
3. Maturity
4. Decline
Quiz :Reference Groups - Answer :reference group made up of people
consumer associates with
Quiz :Secondary Data - Answer :research data already collected by the firm or
another organization
Quiz :the Four P's - Answer :The marketing Mix
Quiz :The I's of Service - Answer :the four unique elements that distinguish
services from products
Quiz :Aspiration Membership - Answer :Reference group one desires to be
apart of
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