,1. Studying how consumers decide to buy products is a good defmition of consumer behavior.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
A-head: What is Consumer Behavior?
KEYWORDS:
Bloom's: Knowledge
2. Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of
purchase, use, and disposal of good and services.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS:
Bloom's: Knowledge
3. Individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy the
need and wants of others.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.l5.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS:
Bloom's: Knowledge
,4. Hospitals, schools, and goverrnnent agencies are all considered organizational consumers.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS:
Bloom's: Knowledge
5. Consumer behavior researchers are primarily only interested in consumers' purchase behaviors.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS:
Bloom's: Knowledge
6. Consumer behavior researchers are interested in consumer responses, which include their emotional, mental, and
behavior responses.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS:
Bloom's: Knowledge
, 7. Paula likes to sew quilts. She often collects old clothes from her family and friends to cut up and use in her quilts.
When she does this, Paula is engaging in a consumer use/consumption activity.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS:
Bloom's: Comprehension
8. Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of
consumer disposal activities.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS:
Bloom's: Comprehension
9. Torn and Kelly watching a movie they rented. They are engaged in a consumer purchase activity.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Challenging
LEARNING OBJECTIVES: COBE.KARD.15.01.01- 01.01
NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic
STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics
TOPICS:
AACSB Reflective Thinking Skills
CB&C Model Customer
KEYWORDS:
Bloom's: Comprehension
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