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PESTLE and SWOT analysis notes $9.65   Add to cart
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  7. Unit 1 - Competitive business environment

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PESTLE and SWOT analysis notes

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  • Course
  • Unit 1 - Competitive business environment
  • Institution
  • AQA

All of this work is handwritten by me which means i give my “blessing” for you to use as little or as much of this for exams, revision or anyother means just remember to link me to your work or this website so you dont get in trouble for plagiarism

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Document information

  • September 30, 2023
  • 2
  • 2023/2024
  • Class notes
  • Claire
  • Swot tactics + pestle extras

Subjects

  • swot
  • pestle
  • business
  • businessstudies
  • business studys
  • lv3
  • lv3business

Written for

  • BTEC
  • AQA
  • Business - Marketing
  • Unit 1 - Competitive business environment
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 SWOT
 Strengths
 Weaknesses
 Opportunity’s
 Threats




STRENGTHS (INTERNAL)

What a business good at that may help

WEAKNESS (EXTERNAL)

External factors that are out of your control that MAY help`



Dominant share in the beverage industry

Criticism over business practices

Growing tequila market

Growing obesity



What is pestle?

Pestle is a method/ tool framework of analysing an external environment by breaking it down into
Political

Economic

Social

Technological

Legal

Environmental



Political factors refer to the influence of the government in a country e.g. government policy,
political stability, tax, industry regulations, global trade agreements/ restrictions, war



Economical factors are any external influences that can affect the financial status and decision
making of a business and its stakeholders. Exchange rates, monetary policy, fiscal policy



Social factors refer to the ways in which people live or the values of people in a community in which
a business operates. Attitude towards saving and debt, attitudes towards social responsibility.

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