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Some examples from this set of practice questions
1.
What is the definition of \'transportation\'?
Answer: A state in which a reader becomes absorbed in the narrative world of non-interactive media.
2.
What 3 things are enabled by the immersive quality of transportation?
Answer: 1) suspension of disbelief 2) vivid personal experiences 3) a deep affection for the characters
3.
What are the 2 goals of Social Norms Theory?
Answer: 1) goal of accuracy = correctness 2) goal of affiliation = accepted/liked
4.
What drives behaviour according to Self Determination Theory, also name the 2 subcategories of it.
Answer: Motivation, which can be divided into the subcategories íntrinsic and extrinsic.
5.
Name the 3 forms of privacy and explain what they mean.
Answer: Psychological privacy = rights to determine to whom/what/when to share thoughts and feelings. Social privacy = ability to control social contacts, degree of formality. Physical privacy = intimacy.
6.
What are the 2 barriers within the PPB-typology and what are the subcategories?
Answer: Practical barriers = memory barriers (unintentional) and daily routine barriers (intentional) Perceptual barriers = necessity barriers (unintentional) and concern barriers (intentional)
7.
Name the 6 things that influence impulsive behaviour according to Cialdini.
Answer: Reciprocation (return favour) Scarcity (generate demand) Authority (obey authority figures) Consistency (honour commitment) Consensus (what you see others are doing) Friendship/liking (influenced by people you like)
8.
Storytelling impacts 3 things:
Answer: Intrinsic motivation, goal setting & transportation.
9.
What does \'co-creation\' mean?
Answer: The target audience becomes an active producer who adds value to the campaign.
10.
Elaboration Likelihood Model (ELM) consists of the central and peripheral route, name the 2 things that determine the route you take.
Answer: Motivation (personal relevance) & ability (skill development)
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