Retailing Management 9th Edition by Michael Levy - Test Bank
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Course
Retailing Management Test Bank
Institution
Retailing Management Test Bank
Chapter 03
Multichannel Retailing
True / False Questions
1. The direct-response TV (DRTV) channel is a retail channel in which customers watch a TV advertisement that demonstrates merchandise and then place orders for that merchandise.
True False
2. Direct selling is a retail...
,9. As a part of its merchandise management, the supermarket chain, Whole Foods
Market seeks out and supports local producers, and it offers private-label products.
True False
10. Ethical principles can change over time.
True False
Multiple Choice Questions
11. Which of the following businesses would NOT be considered a retailer?
A. A hot dog cart at the Highland
Games
B. Delta
Airlines
C. University
bookstore
D. Priceline.co
m
E. Procter and
Gamble
, 12. Why is it imperative that manufacturers like HP and Procter and Gamble understand
the operations of retailers?
A. To sell directly on-
line
B. To encourage retailers to offer and promote their
products
C. To develop strategies for selling without
retailers
D. Retailers can expect fewer buyouts to
occur
E. To have a wide assortment of products for customers to
choose from
13. A _____ is a business that sells products and/or services to consumers for their
personal or family use.
A. manufactur
er
B. wholesal
er
C. retail
er
D. distribut
or
E. none of
these
14. A(n) _____ is a set of firms that make and deliver a given set of goods and services to
the ultimate consumer.
A. supply
chain
B. buying
network
C. economic
network
D. integrated wholesale
network
E. extended
enterprise
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