Ch 4 Mini Sim on Marketing Research Test with complete solution
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Course
Mkt 103
Institution
Mkt 103
Ch 4 Mini Sim on Marketing Research Test with complete solution
You consider the situation, roll up your sleeves, and get to work. What should be the first step you take in obtaining the information you need to help eCompeteUSA move up in the eSports industry?
Set up a meeting with the VP of Ma...
ch 4 mini sim on marketing research test with comp
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Ch 4 Mini Sim on Marketing Research Test with complete
solution
You consider the situation, roll up your sleeves, and get to work. What should be
the first step you take in obtaining the information you need to help
eCompeteUSA move up in the eSports industry?
Set up a meeting with the VP of Marketing and other involved parties to define the
problem that needs to be solved.
You hold a meeting with the VP of Marketing and others to define the main focus
of the research. Which of the following questions would best serve
eCompeteUSA at this time?
Can we increase eCompeteUSA's market share by targeting nontraditional niche (small)
audiences?
MY PROGRESS-31% O Mentoring Moment: Research Types Defining the research
problem and research objectives...
1. Thirsty Athletes -Descriptive research
2. Hypotheses Help - Exploratory research
3. High Heels - Casual research
4. Yoga Love - Descriptive research
5. Price Hike - Casual research
6. Distinctive Coffee - Exploratory research
After defining the problem that eCompeteUSA wants solved, you need to
determine what type of research objective to pursue. What type of research
objective would be most appropriate given eCompeteUSA's research problem?
Descriptive research
You are now tasked with developing a research plan that would best support the
research objectives you have just chosen. You consider your options and narrow
them down to the following three
Research the attitudes that U.S. women and consumers over 35 have towards the
eSports industry.
Your boss stops by to see how the research is progressing. She's concerned
about your research plan. "I don't think we are ready to run causal research on
the effects of advertising. I think we should re-evaluate the descriptive research
options."
Research the attitudes that U.S. women and consumers over 35 have towards the
eSports industry.
Having decided what you want to research, you now must decide what sources to
use to gather your data. The following secondary resources are available. Which
will you choose to use first? Bear in mind that using in-house databases costs
very little, whereas using a commercial database will incur considerable
expenses.
Use in-house year purchase history data from the past 10 years, which contains
consumer profiles.
Decision Point: Do You Want Primary Sources?
Having decided what secondary sources you will use, you now need to decide
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