CFRE Domain #1
Three key areas supported by research: - correct answerEnsures appropriate resource allocation, helps build staff and volunteer confidence, and adds an element of joy and discovery to prospecting
Five key sources of information for research are: - correct answerPersonal contacts, participation records, public information, peers/advisors/experts, and publications/ reports.
Components of a useful prospect profile: - correct answercomplete contact information, business history, giving history with your organization, cultivation/ solicitation contact records, publicly available giving information from other organizations, sources of information checked for the prospect, and most recent review dates, general and specific interests.
Develop a system for ongoing research includes using - correct answerelectronic data enhancement, and
software tools to aid research and tracking.
Electronic analysis of giving history and donor information from in-house donor databases... - correct answerprovides an easier way to identify important trends as well as consecutive and cumulative donor histories.
Electronic screening of prospects and donors can help identify "wealth indicators" to segment them into a minimum of two categories: - correct answergeneral giving and upper level giving. This helps to target appeals and solicitations more accurately and effectively regardless of the campaign type.
Electronic data-gathering from a variety of sources, including the Internet, can enhance the value of in-
house databases and lead to further segmentation of prospects and donors. This can be used to: - correct answerincrease the amount of information available about existing donors and prospects, and increase the likelihood of giving and upgrading donors.
Key features to consider in software tools to help with research are: - correct answerdonor data entry, gift processing, donor communications and acknowledgement, commitment and membership tracking, and reporting.
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