MNM2613 - Vital Health Foods - Value Chain Marketing Assignment 4
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Course
MNM2613 - Value Chain Marketing (MNM2613)
Institution
University Of South Africa (Unisa)
VITAK HEALTH FOODS:
QUESTION 1: THE VALUE OF USING PORTER’S COMPETITIVE STRATEGIES
QUESTION 2: VARIABLES TO CONSIDER WHEN SELECTING CHANNEL MEMBERS
QUESTION 3: THE BASES OF POWER FOR CHANNEL CONTROL OF VITAL HEALTH FOOD
QUESTION 4: CAUSES OF CONFLICT THAT BETWEEN VITAL HEALTH FOODS AND C...
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PLAGIARISM DECLARATION FORM
Name :_______________________
Student No.
:_______________________
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Unique No : ___________________________
I declare that this assignment is my own work and that all sources quoted have been
acknowledged using appropriate references.
Signature :__________________________
Date :__________________________
-2-
, Table of Contents
QUESTION 1: THE VALUE OF USING PORTER’S COMPETITIVE STRATEGIES.. 4
QUESTION 2: VARIABLES TO CONSIDER WHEN SELECTING CHANNEL
MEMBERS............................................................................................................7
QUESTION 3: THE BASES OF POWER FOR CHANNEL CONTROL OF VITAL
HEALTH FOOD..................................................................................................10
QUESTION 4: CAUSES OF CONFLICT THAT BETWEEN VITAL HEALTH FOODS
AND CHANNEL MEMBER.................................................................................11
CONCLUSION............................................................................................................15
REFERENCES...........................................................................................................16
-3-
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