Exam (elaborations)
ADV 460 Exam 1 Questions and Answers
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- Institution
ADV 460 Exam 1 Questions and Answers Consumer Insight - CORRECT ANSWER-Brand Storytelling (creative message) Exposure Model - CORRECT ANSWER-Interruption + Repetition (Media) -Worked well 10 yrs. ago, but not in the digital era -Now we don't turn all out attention to one platform, ex. We ch...
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