G-METRIX
ENTREPRENEURSHIP & SMALL
BUSINESS V.2 - U.S PRACTICE
EXAM 1 /42 QUESTIONS AND
ANSWERS (A+)
A DJ wants to analyze market reactions to the new
music selections played at his dance last weekend. he
advertises his weekly dances using social media an
email. which would be the most effective way to gather
reactions from those who attended the dance? -
=Surveys
-A hair salon acquired 100 new customers last year.
costs in the marketing and sales area were the following
•marketing costs = $1000
•sales calls = $10,000
•salaries = $96,000
what was the customer acquisition cost? - =$10
-A photographer wants to do a SWOT Analysis with the
characteristics identified. Set up a SWOT analysis with
the characteristics provided about this business by
matching the company characteristics with the
appropriate SWOT element. to answer drag the
company characteristics from the column on the left to
the corresponding SWOT element on the right. -
=Strengths: large gallery of stock photos
Weaknesses: working alone no skilled help
, Opportunities: increase in weddings expected as Covid
restrictions ease
Threats: covid pandemic restrictions disallow large
family gatherings
-clarify several businesses as either B2B or B2C -
=B2B:
•Wholesale flooring distributor
•Purchases requiring a tax exemption certificate
B2C:
•Motorcycle repair shop
•Chain of local grocery stores
-Classify the following data either primary or secondary.
- =Primary:
• information collected from your focus group
• A marketing survey you posted on Facebook
Secondary:
• facts you collected from professional journal articles
• demographic data you obtain from the government
-Complete the sentence about Company roles and
responsibilities by selecting the correct option for each
drop-down list. - =An example of PIECE WORK
compensation is paying field laborers for the amount of
fruit they pick.
A SALARY employees a receives amount of pay each
month without overtime compensation for extra hours
worked.
Employees most affected by minimum wage laws are
compensated HOURLY.
An employee who is paid a percentage of a sale is paid
by COMMISSION.
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