Essay
Unit 20- Enterprise in IT marketing plan (Distinction)
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unit 20 marketing plan DISTINCTION
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Marketing PlanSmart Cupboard
,Contents
A list of all the main titles with page numbers and stuff
Business Aims and Objectives Page 3
Marketing Aims and Objectives Page 3
Product or Service Characteristics Page 4
The Market and Target Market Page 5-7
Marketing Opportunities Page 7-8
Marketing Mix Page - 9-11
Promotion Methods Page 12-13
Marketing Page 13-22
, Business Aims and Objectives
Aims
● To make grocery shopping easier
● Reduce food waste
● Save customers money
● Make the product easy to use for everyone
● Limiting overordering
● Save time by automating online shopping
Objectives
● Making a list that accurately represents what the customer wants on their shopping list.
● Create a functional product that helps the customer to reduce the amount of food they are
wasting.
● Warning customers when the expiration date of a product is approaching and recommend a
recipe they can do with that product so they don’t waste the food.
● Be easily installable for people.
Marketing Aims and Objectives
Aims
● Reach 5000 followers in first year
● Reach 500 sales in six months
● Get 500 website visitors in 4 months
● Reach 2500 followers in the first six months.
● Reach 5000 likes on different social media platform in the first year
Objectives
● Use Social media and advertise so that we are most likely to target our customers and
achieve our target followers in the first years.
● Set up a website to market and sell the product.
● Promote our website through our social media to achieve our goal for number of visitors
● Use different methods of advertising such as social media to promote a product. This could
be something like buying advertising space on social media or on search engines. Website
for more details of the product and perception of what the business is like.
● Work with other businesses to sell it through them
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