CE8: Internationale Marketingstrategie (2000CE8E22)
Institution
Hogeschool Van Amsterdam (HvA)
CE8 International Marketing Strategy Practice Questions - Wooclap - Answers included
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CE8: Internationale Marketingstrategie (2000CE8E22)
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Wooclap Questions CE8: International Marketing Strategy
Chapter 1: An introduction to international marketing
Multiple Choice
1. Which of the underneath examples are a must for firms when going international?
(multiple answers possible)
• Have a clear international competitive focus
• Develop an effective international marketing office
• Have a well-managed organization with a culture for learning
• Develop effective relationship strategies
2. Which of the following levels of international marketing is the most complex?
• Domestic marketing
• Export marketing
• International marketing
• Global marketing
3. Which of the levels of international marketing suits the following definition best?
“Marketing activities in >1 country, control of marketing activities from outside the
country where the product will be sold”
• Domestic marketing
• Export marketing
• International marketing
• Global marketing
4. Which of the following examples is a good example for the ‘Born Global model’?
• Volvo
• Ski-Lift (Doppelmayer)
• ASML
• AIRBNB
5. What does PESTLE stand for?
• Political, Environmental, Socio/Culture, Technological, Local, Economic
• Provironmental, Ecological, Socio/Culture, Technological, Local,
Environment/Sustainability
• Patriotic, Ecological, Sustainable, Technological Legal, Economic
• Political, Economic, Socio/Culture, Technological, Legal,
Environmental/Sustainability
6. Which of the underneath definitions is the right one regarding the definition of
internationalization?
• The method of adopting an organisation’s marketingsystem to foreign
countries
• The method of adopting an organisation’s operations to domestic
environments
• The method of adopting country to organisation’s environmental
operations
• The method of adopting an organisation’s operations to foreign
environments
, 7. Which of the following examples are correct examples of Economic factors to look
into when doing an external analysis? (multiple answers possible)
• Huge and growing consumer demand
• Heavy reliance on exporting raw materials/one trading partner
• Infrastructure weaknesses
• Political instability
8. Under which part plays the following situation? “Export controls, plus duty to abide
national laws in all activities”
• Political
• Legal
• Cultural
• Technological
9. Please sort underneath aspects of the international marketing planning in the right
order:
• 1 Stakeholder expectations
• 2 Control and feedback
• 3 Marketing Strategies
• 4 Corporate aims and objectives
• 5 Implementation of the plan
• 6 Situation analysis
• 7 Resources and capabilities
Open
1. Name three levels of international marketing?
2. What does ‘The Uppsala model’ mean?
3. Name four topics which could represent differences between international and
domestic marketing?
4. What is the definition of internationalization?
5. Name three dimensions where the legal environment could play a role in
international marketing?
6. Name two examples of where economies can differ from domestic economies?
7. Name five typical examples of how companies can fail when doing business
internationally?
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