Exam (elaborations)
TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews (Complete Download) . All Chapters 1- 23
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TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETI NG COMMUNICATIONS (I.M.C.). 1. An Overview of Integrated Marketing Communications. 2. Enhancing Br...
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