Summary Quantitative research methods, premaster VU BA
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Course
E_PM_QUANRM (QUANRM)
Institution
Vrije Universiteit Amsterdam (VU)
Book
The Effect
The best in-depth summary of the book, the effect combined with notes from the lectures and the power point content of the course quantitative research methods of the premaster Business Administration, Vrije Universiteit Amsterdam
Samenvatting leerboek The Effect en artikel Whetten (1989)
Summary of the book The effect, Quantitative Research methods
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Vrije Universiteit Amsterdam (VU)
Business Administration: Management Consulting
E_PM_QUANRM (QUANRM)
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Quantitative Research Methods
After successfully completing this course you have shown that you are capable of:
• Describing and explaining the most important quantitative research strategies;
• Performing essential steps in a quantitative research cycle: develop hypotheses, translate
concepts into measurable items, and analyse observational survey data to test hypotheses;
• Writing an academic report based on a quantitative study.
Lecture 1:
What is Quantitative research?
Revolve around answering a particular research question by
collecting numerical data that are analyzed by the use of
mathematical methods (in particular, statistics)
Types of quantitative research
Tie & drill: They are both given to men as gifts
,Why do we need quantitative research?
• In essence, quantitative research methods provide us with a toolbox to study
the (social) world around us by the use of the scientific method.
• Helps in minimizing cognitive assumptions that may distort our
interpretation
• Depending on the state of prior theory and research on the topic, you have to
use quantitative methods to make a useful contribution to our understanding
of the world
• Only way to establish causal relationships
When do we need quantitative research?
Simpson’s paradox: refers to a phenomena whereby the association between a
pair of variables (X, Y) reverses sign upon conditioning of a third variable, Z,
regardless of the value taken by Z.
Example: a higher dosage of medicine may be associated with higher recovery
rates at the population-level; however, within subgroups(e.g., for both males
and females), a higher dosage may actually result in lower recovery rates.
Exam question: what is R
, Why do we need research design?
• A research design tells you how you will answer a particular research
question
• A good research design is capable of answering the research question
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