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SBE 330 wk 7

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Exam of 5 pages for the course SBE 330 wk 7 at SBE 330 wk 7 (SBE 330 wk 7)

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  • May 10, 2023
  • 5
  • 2022/2023
  • Exam (elaborations)
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Running Head: NEW PRODUCT DEVELOPMENT 1




Evolving Knowledge Needs of a New Venture




Identify the different types of knowledge needed throughout the growth of the new
venture.

Cancer patients in Sweden needed a functional integrated system some 30 plus years ago,

therefore the Helax AB was created. This was based on the need of a dose planning and

organization of patient data within departments of medicine. Apart from its lack of knowledge


This study source was downloaded by 100000861168648 from CourseHero.com on 05-10-2023 07:35:19 GMT -


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, WEEK-7 CASE 2


provided to the target market the venture rose in funding practically overnight. Aside from

Financial assets it was important that the program needed, knowledge was also a very important

parts of its success. It was important to have knowledge on:



• The problems that the CART project had and the understanding that it had to

be developed further in order for it to be useful in all the medical applications.

• Knowledge of partners like Siemens, Philips and GE and what their benefits were.

• Knowledge of understanding the customer’s needs.

• Knowledge of the requirements and skills needed to process the system

• Making a plan that would allow feedback from prospect clients, as to how the systems

integrations would apply to their own.

• The opening of divisions and recruiting new people with skills and expertise.



Along with these and many more is one that I believe is most important and it’s the identification

of the knowledge for further growth of the venture. The core process was the knowledge of

radiography, but in time all processes need an update. The need for internal knowledge, software

developing and engineering grew over time. Which mean that there was need for new staff. It is

important that all points of a project are viewed and discussed. This means that any underlying

problems, past, present, or future have to be taken into consideration.

Bessant, John, Joe Tidd. Innovation and Entrepreneurship, 3rd Edition. John
Wiley & Sons UK, 2015. [devry].




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