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Strategic Management TH60101E - STRATEGIC ANALISIS OF INTERCONTINENTAL HOTEL GROUP A1 $9.78   Add to cart
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Strategic Management TH60101E - STRATEGIC ANALISIS OF INTERCONTINENTAL HOTEL GROUP A1
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  • Course
  • Strategic Management (TH60101E)
  • Institution
  • The University Of West London

This report tackles the strategic analysis of the InterContinental Hotel Group (IHG) by looking at the strategic environment in which it operates. More precisely it examines the internal context by looking at its assets such as employees, financial and physical resources, through McKinsey 7S Framew...

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Document information

  • May 1, 2023
  • 15
  • 2021/2022
  • Other
  • Unknown

Subjects

  • strategic management
  • hospitality
  • hospitaly management
  • report
  • international hospitality management

Written for

  • The University of West London
  • Unknown
  • Strategic Management (TH60101E)
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STRATEGIC ANALISIS OF
INTERCONTINENTAL HOTEL
GROUP
Individual Report - Assessment 1




Module: TH60101E - Strategic Management

Due date: 20/11/2021

, Executive Summary

This report tackles the strategic analysis of the InterContinental Hotel Group (IHG) by looking at
the strategic environment in which it operates. More precisely it examines the internal context by
looking at its assets such as employees, financial and physical resources, through McKinsey 7S
Framework and Value Chain. In addition, it evaluates the external surroundings like environmental
and social factors through PESTLE and Porter 5 forces analysis. After the examination of The
InterContinental Hotel Group strategic environment via those tactical management tools an
appraisal of their importance, their impact along with their meaning to the company is explained.
To conclude, recommendations for the organisation’s future strategic direction are given. This has
been possible by analysing The InterContinental Hotel Group itself and by the study of academic
resources such as academic journals and academic reports.

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