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MNM3709 ASSIGNMENT 03 SEMESTER 01 2023 (852576)
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FULL NAMES:STUDENT NUMBER:
UNIQUE NUMBER: 852576
MODULE CODE: MNM3709
MODULE NAME: STRATEGIC MARKETING
ASSIGNMENT: 03
DUE DATE: 08 MAY 2023
, QUESTION 1
CASE STUDY: GARY ROM HAIRDRESSING
1. The substance dimension highlights the importance of providing quality
products and services to customers. For Gary Rom Hairdressing, this
means using premium products and investing in staff training to ensure their
clients receive the best possible experience. By focusing on substance,
Gary Rom Hairdressing has been able to establish itself as a premium
1. Substance brand in the South African hairdressing industry.
2. The physical salon is an essential substance for Gary Rom Hairdressing,
as it provides a space for clients to receive services. The company can
improve its substance by investing in modern salon equipment and
comfortable furniture.
1. The expression dimension is all about how a brand communicates with its
customers. Gary Rom Hairdressing does this through their luxurious salon
environment, personalized services, and social media presence. By
expressing their brand in this way, they are able to create a unique identity
2. Expression that sets them apart from their competitors.
2. The company can also use targeted marketing campaigns to reach its
desired audience, such as social media ads or influencer partnerships.
1. The locality dimension emphasizes the importance of understanding the
needs and preferences of local communities. Gary Rom Hairdressing has
been successful in this regard by tailoring their services to meet the needs
3. Locality of their clients in each of the communities they serve.
2. The company can also consider opening additional salons in other areas
to expand its reach and serve a broader customer base.
1. The effect dimension focuses on the impact a brand has on its customers
and the industry as a whole. For Gary Rom Hairdressing, the effect of their
premium brand has been the ability to attract a high-end clientele and
4. Effect
establish themselves as a leader in the South African hairdressing industry.
2. The company can also prioritize employee well-being and development,
which can lead to increased job satisfaction and improved performance.
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