Exam (elaborations)
CAC & LTV QUESTIONS AND ANSWERS
- Course
- CAC
- Institution
- Liberty University
CAC correct answer: Customer Acquisition Cost. = (Sum of all Sales and Marketing Expenses) / (# of new customers added) Customer Lifetime correct answer: = 1 / Customer Churn Rate If the monthly customer churn rate is 3%, then the Customer Lifetime will be... correct answer: 1/0.03 = 33 M...
[Show more]