Digital Food Marketing summary of the learning goals
40 views 1 purchase
Course
Digital Food Marketing (880099M6)
Institution
Tilburg University (UVT)
Book
The Psychology of Food Marketing and Overeating
All lecture notes, information, and mandatory readings are summarized by formulating answers to the courses learning goals. Additionally, a list of the key terms, models, and theories is made. Also, an overview of the additional literature mentioned during the lectures is made.
I made and used ...
Digital Food Marketing Summary Lectures and Reading Material
All for this textbook (2)
Written for
Tilburg University (UVT)
Communication and Information Sciences
Digital Food Marketing (880099M6)
All documents for this subject (2)
Seller
Follow
elinetimmermans49
Reviews received
Content preview
Digital Food Marketing
Masters course (2022)
Course code: 880099-M-6
Tilburg University
Course summary including;
Learning Goals (with summaries of chapters 1 – 4 & chapter 7 of “The Psychology of
Food Marketing and Overeating” by F. Folkvord)
Key terms, theories, and models.
Additional literature (discussed in lectures)
After successfully completing this course, students are able to :
Learning goal 1: theories and concepts in food marketing
to name, describe, explain, and illustrate theories and concepts from the field of food
marketing research and the effect on the eating and consumption behavior of people
Food marketing: everything designed to communicate and deliver value to consumers.
All communication: traditional & broader strategies
Adding value
To persuade
Marketing mix: product (new/modified), price (manipulative), promotion (actions to persuade),
place (both distribution and shop location).
History of food marketing: fragmentation, unification, segmentation, personalization.
Objective food marketing: are sales driven it is all about selling more and consuming more.
More consumption leads to more sales and more profit. Capitalistic approach. More food is
available and affordable than we need, which leads to competition. The gap in intention and
behavior Blue zones are desired but mostly obesity and overweight.
The direct link between food marketing and: behavior, attitude, emotion, and cognition.
Advertisement: old (tv, radio, newspaper, billboards, magazines), new (banners, social media,
product placement), other (celebrity endorsement, giveaways, promotional characters)
HFSS marketing in terms of exposure, power, and impact for television advertising and for
digital marketing advertising. The assumption is made that adolescents are able to recognize and
resist persuasive intent. In addition, understanding of persuasive intent in newer, often disguised,
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller elinetimmermans49. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.69. You're not tied to anything after your purchase.
