TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS AND
PRESSURE GROUPS ............................................................................................... 3
1. Campaign organisation .................................................................................... 3
1.1. Campaign organisations - Treatment Action Campaign............................. 3
1.2. Pressure group in South Africa .................................................................. 4
2. Building consensus .......................................................................................... 5
2.1. Principles underpinning communication in consensus public relations ...... 5
3. Practical guidelines for public relations practitioners working in campaigning
organisations........................................................................................................... 6
4. Strategic planning in public relations ................................................................ 7
Research .............................................................................................................Terms
7 of use
By making use of this document you agree to:
Objectives: ........................................................................................................... 8
• Use this document as a guide for learning, comparison and reference purpose,
Programming:
• Not to......................................................................................................
duplicate, reproduce and/or misrepresent the contents of this document as your8own work,
• Fully accept the consequences should you plagiarise or misuse this document.
Evaluation: ........................................................................................................... 8
5. Self-reflection ................................................................................................... 9Disclaimer
Extreme care
UNIT 2: PUBLIC has been
SECTOR used to create this document,
COMMUNICATION/ however the contents
GOVERNMENT are provided “as is” without
COMMUNICATION9
any representations or warranties, express or implied. The author assumes no liability as a result of
reliance
6. Policy andand use of the
political contents of this ...................................................................
communication document. This document is to be used for comparison, 9 research
and reference purposes ONLY. No part of this document may be reproduced, resold or transmitted in any
7. Public communication campaigns ..................................................................
form or by 10any means.
7.1. Difference between a public communication campaign and public information
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