Table of Contents
1 Introduction .......................................................................................................... 2
2. What methodology was used in this qualitative study? ................................. 5
3. Name the four barriers found in the case study and the responses that the
programme had to these barriers?....................................................................... 6
2 Defining the Problem: ........................................................................................ 11
2.1 Situational Analysis: .................................................................................... 11
2.2 Problem Definition: ...................................................................................... 11
2.3 The SWOT analysis .................................................................................... 12
3 Step two: Planning and programming ................................................................ 13
3.1 Campaign Strategy ..................................................................................... 14
3.2 Campaign budget ........................................................................................ 14
3.3 Strategies .................................................................................................... 17
3.4 Actions and Activities .................................................................................. 17
3.5 Communication Tools ................................................................................. 17
3.6 Budget ......................................................................................................... 18
4 Taking action and communicating ..................................................................... 18
5 Step four: Evaluating the campaign ................................................................... 19
5.1 Questions asked during the evaluation step include: .................................. 20
5.2 Evaluating the results .................................................................................. 20
5.3 After monitoring and evaluating, a campaign may follow one of the steps
below: ................................................................................................................... 21
6 Conclusion ......................................................................................................... 22
SELF-ASSESSMENT AND SELF-REFLECTION .................................................... 23
7 Bibliography ....................................................................................................... 25
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