Exam (elaborations)
MGT 6311 Midterm Q&A 100% Correct 2023
- Course
- Institution
Shift in marketing mix - ANSWER-Reach, effectiveness, and efficiency goal of marketing - ANSWER-to create a product/service that sells GOST hierarchy - ANSWER-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - ANSWER-Customer, competitors...
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