CONTACT: 0813812880. WATSAP: FOR ASSIGNMENT SOLUTIONS, EXAM HELP, RESEARCH,
PORTFOLIOS; MODULES…. MNM, MNO, MNG, MNE, MAC, FAC, AUI, AUE, ENG and others.
RONSAM
TUTORS
MNM2604 ASS 1
ND
2 SEM 2023
, CONTACT: 0813812880. WATSAP: FOR ASSIGNMENT SOLUTIONS, EXAM HELP, RESEARCH,
PORTFOLIOS; MODULES…. MNM, MNO, MNG, MNE, MAC, FAC, AUI, AUE, ENG and others.
MNM2604 Assignment 1 (COMPLETE ASSIGNMENT) Semester 2 2023 (696443) -
DUE 25 August 2023
INTRODUCTION
This report is very important as it covers crucial aspects that are very important in the
competitive business world, this essay will discuss Introduction to business - to
business marketing and elaborate on the discussion of producers, one of the
categories of B2B customers and also discuss if Clover Tropika can be regarded as a
producer or not.
Furthermore, we will touch on Business-to-business buying (B2B), in this we will
Provide a discussion on two types of buying decisions: modified rebuy decisions and
straight rebuy decisions. We will then discuss which category of products Clover
Tropika falls under.
Finally, we will discuss Business development and planning: in this we will provide a
thorough discussion of the pre-emptive move and focus strategies. In this we will
elaborate which strategy was applied by Clover Tropika, in everything, we will apply
the case study wherever its applicable as requested by the questions.
Introduction to business-to-business marketing
Producers are companies that purchase goods and services that they transform into
other products and/or services. They include both manufacturers and service
providers. Resellers are companies that sell goods and services produced by other
firms without materially changing them. They include wholesalers, brokers, and
retailers.
Categories of B2B customers include resellers that are wholesalers, retailers, and
brokers that sell goods and services manufactured by other companies without making
changes to the product. Resellers play a vital role in both the retail and wider economy,
where they serve as the link between manufacturers and the consumer. Resellers are
in the market to sell for a profit, but they also help distribute merchandise, provide
storage and identify customer preferences.
A reseller buys products with the objective of selling them later at a higher price.
Resellers purchase the goods and services from manufacturers in bulk, so they
typically receive discounts. Resellers then connect manufacturers and consumers
through the act of reselling, bringing goods and services to end users. These
professionals save manufacturers the cost of marketing and selling their products,
helping to save their time, money and effort.
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