lOMoAR cPSD|6353920 WGU QET1 (QGT1) BUSINESS PLAN TEMPLATE CAPSTONE (WESTERN GOVERNORS UNIVERSITY) 2023 NEW UPDATE MATERIAL DDI Travel L.L.C Deja J. DeMent Operations Manager A. Executive Summary ................................ ................................ ................................ ................................ ............ 4 A1. Company Identification ................................ ................................ ................................ ................................ ...... 4 A2. Mission of the Company ................................ ................................ ................................ ................................ .... 4 A3. Business Goals ................................ ................................ ................................ ................................ ................... 4 A4. Keys to Success ................................ ................................ ................................ ................................ .................. 4 B. Company Summary ................................ ................................ ................................ ................................ ............ 5 B1. Industry History ................................ ................................ ................................ ................................ .................. 5 B2. Legal Form of Ownership ................................ ................................ ................................ ................................ ... 5 B3. Location and Facilities ................................ ................................ ................................ ................................ ........ 5 B4. Management Structure ................................ ................................ ................................ ................................ ........ 5 B5. Products and Services ................................ ................................ ................................ ................................ ......... 5 C. Market Analysis ................................ ................................ ................................ ................................ .................. 6 C1. Target Market ................................ ................................ ................................ ................................ .................... 6 C2. Industry Analysis ................................ ................................ ................................ ................................ ............... 6 C3. SWOT Analysis ................................ ................................ ................................ ................................ ................. 7 D. Market Strategy ................................ ................................ ................................ ................................ ...................... 8 D1. 4Ps ................................ ................................ ................................ ................................ ................................ ..... 8 D2. Price List ................................ ................................ ................................ ................................ ........................... 8 D3. Promotional Strategy ................................ ................................ ................................ ................................ ......... 8 D4. Sales Forecast ................................ ................................ ................................ ................................ .................... 8 E. Implementation Strategy ................................ ................................ ................................ ................................ ........ 9 E1. Overall Strategy ................................ ................................ ................................ ................................ .................. 9 E2. Monitoring Plan ................................ ................................ ................................ ................................ .................. 9 F. Financial Statements and Projections ................................ ................................ ................................ .................. 10 F1. Forecasted Profit and Loss Statement ................................ ................................ ................................ ............... 10 F2. Forecasted Balance Sheet ................................ ................................ ................................ ................................ .. 10
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