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Summary COMM205 RESUME CHAPTER 10
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COMM205 RESUME CHAPTER 10 FROM COMMUNICATING FOR RESULTS
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Class 8 – Chapter 10 (Communicating for Employment)Using Social Media to Attract Potential Employers
Create quality, business-oriented social profiles Get to be known as an expert Show you
are a team player Be engaged
Which social media use is least likely to impress potential employers?
Posting photos of yourself in social settings
How can you use social media to impress potential employers?
It can help you get employment if you ensure your profiles are professional and show your
knowledge and expertise. Social connections and subscriptions in your field demonstrate you
can be a team player and stay up to date in your profession. You can also use social media to
network with other professionals.
*** Use a professional headshot – not a cartoon or a selfie – for social media profiles.
Using LinkedIn to Establish an Online Presence
Include a professional photo
Make connections with other users
Detail your experience and education
“About” summary: demonstrate expertise, use industry keywords
Customize the profile address with you name
Add relevant visual content: PowerPoints, video, etc.
Solicit endorsements and recommendations
Update your profile to reflect fresh achievements
What would not help you ensure a LinkedIn profile ranks higher in search results?
Leaving your public profile address off business cards, cover letters, and resumes
What should you keep in mind when you create a LinkedIn profile?
It should include a professional-looking headshot, complete preliminary information (name
and job title/career focus) and overview section, as well as a thorough and compelling
background summary. You can take steps to have your profile ranked high in search results,
incorporate visual content, and solicit endorsements, and recommendations. Regular updates
will keep your profile current and fresh as well as suggest that you’re seeking new employment
opportunities. Search for people you know and invite them to join your network.
*** To use LinkedIn as an effective job-hunting tool, job hunters should: solicit endorsements
and recommendations. From co-workers, supervisors, and career mentors. Search for people
you know and invite them to join your network, making as many first-degree connections as
possible. Enrich your profile with visual content can aid your professional storytelling, like a
, relevant, recent presentation, video, or website. Customize the public profile address that
directly links to your full LinkedIn profile with your name and add it to other documents or
include the custom URL in your email signature.
Writing Persuasive Resumes
Convince employers to interview you
Show employers your ability to communicate in writing
HR specialists spend a minute or less reading each resume
May enter electronic resumes (or scans of printed resumes into a job-tracking system
for a keyword matched
***On a resume, an employer will expect to see: contact information, education, and
experience
*** Spaces should be left between sections of a resume to make information stand out
Resume Writing Style
Tight, clipped, action-oriented style
Phrases begin with action verbs
o Ex.: Increased annual sales by 15 per cent
Use consistent formatting that improves readability
Proofread for errors
What should you do to develop an effective resume?
Set off details in each section consistently
What would you not do in an effective resume?
Include generalities instead of specifics
What information about an applicant will an employer expect to see on a resume?
Education
What can be a section in a resume?
Language proficiency/foreign language
What is the ideal length for a resume?
One to two pages, depending on your experience and employer requirements
What should you do when formatting your hard-copy resume?
Check the application instructions for resume preferences
What is not a resume style?
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