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Task 2 of 2 – Meeting Paper (ACs 1.1, 1.2, 2.1, 2.2, 3.1, 3.2, 3.3, 4.1, 4.2, 6.1, 6.2, 6.3)You are required to choose a Public Limited Company on which to base your assignment. You are advised to check
with your tutor that your choice of company is appropriate.
Prepare a meeting paper that can be used by Company Directors to assess their current Global Finance Strategies.
You must include the following in your meeting paper:
1. An analysis of concept of globalisation and global risks.
2. An assessment of the link between the concept of globalisation and the investment process
3. An explanation of the factors affecting the global business environment.
4. An assessment of the impact of identified factors on national and multinational business organisations
5. An explanation of the current value statement of your chosen business organisation.
6. An explanation of how your chosen business organisation achieves its values and a recommendation of
strategies that they could use to enhance their value.
7. An analysis of the strategic decision of your chosen business organisation.
8. An evaluation of the financial consequences of a strategic decision made by your chosen business organisation.
9. An explanation of risk mitigation techniques and an assessment of the suitability of techniques used by a
named business organisation to manage their global risk.
Delivery:
• 1x Meeting Paper
Submission:
• 1x Meeting Paper - 2500 words
Referencing:
• Each section must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the work.
TASK 2 Meeting paper Public Limited Company
ABSTRACT
The modern liberal, capitalistic and economic action becomes a conglomerate of factors and reasons,
analysis, information, means, mediums, skills and predispositions. In terms of minimized barriers and openness of
the world, the inevitable process of the globalization and the business actions represent projects that are facing
success potentials, as well as risk and failure potentials. The indisputable accent on these aspects is certainly the
success and the reliability of the business ventures for which the ultimate goal is the economic satisfaction,
minimizing the risks as well as the establishment of long-term experiences in order to maintain a particular
enterprise in a particular environment. The participation on the world's global markets, the internationalization and
the transfer of the business activities on all geographic meridians, encountering different and often uncertain
environments is a constant business story of the international economic activity for at least three centuries ago. The
global economic interaction is as old as it is old the society in its more or less organized form. From the industrial
revolution until today, there is ongoing irreversible global economic integration. The reasons are simple, business
and profits do not recognize borders, national and cultural unsurpassed characteristics, where more or less a mutual
benefit of certain cooperation is recognized, a business connection is immediately established.
KEY WORDS: globalization, internationalization, business, global markets, economic integration Introduction
, The global changes in the world, changes in political, economic and business activities as well as the development of
technology, transport and communications, impose the need for enterprises in its struggle for survival, to change
their strategies and go out from the borders of their own country. Limited market, competitive pressure, demand for
cheaper resources and the dynamics of the postmodern era, forcing business leaders to change their focus from
traditional targets to alternative measures for successful business and the entrance on global markets, with the
purpose of making competitive advantage.
International business is a term used to describe all commercial transactions, in general, (private and governmental,
sales, investments, logistics and transport) which occur between two or more regions, countries and nations beyond
their political borders (Radebaugh & Sullivan, 2007). International business refers to those business activities which
include cross border transactions of goods, services or resources between two or more nations. Transactions of
economic resources include capital, skills, people for international production of physical goods or services, such as
finance, banking, insurance, construction (Joshi, 2009). According to Rugman and Collinson, international business
analyzes transactions that take place across national borders in order to meet the needs of individuals and
organizations. These economic transactions consist of trade (imports and exports) and foreign direct investment
(Rugman, Collinson, & Hodgetts, 2006). According to Ball, international business is a business whose activities are
carried out beyond the borders of their country and here not only include international trade and international
production but growing service trade in areas such as transport, tourism, advertising, construction, retail and mass
communication (Ball, McCulloch Jr., Frantz, Geringer, & Minor, 2002). The companies that are active in international
business are called multinational enterprises. Multinational enterprise is an enterprise or corporation that owns
substantial resources and performs various business activities through a network of branches located in different
countries and each branch form its business strategy, based on the different market characteristics (Cavusgil, Knight,
& Riesenberger, 2008). Multinational company is based in one country but has business activities in several
countries. There are opinions that the multinational company is one that is so structured that conducts business or
property held in many countries or a company is organized into global production parts. The reasons why a company
becomes a multinational, Ansoff separates the two categories (Ansoff, 1984):
• Operational needs: providing materials, equipment, technology and release of surplus production;
• Strategic needs: ensuring the inviolability of future changes in the external environment, steady growth
(maintaining historic patterns of growth, avoiding stagnation caused by saturation, increasing the volume of
business, increasing the rate of growth) and better profitability. The development of international business activities
coincided with widespread phenomenon of globalization of markets (Cavusgil, Knight, & Riesenberger, 2008). The
globalization of markets refers to the growing economic integration and the growing interdependence of countries
worldwide. Internationalization of the companies refers to the tendency of the companies to systematically increase
the international scope of their business activities, while globalization refers to a macro trend intensive economic
relations between the countries in the world. Globalization encourages companies to internationalize and to
substantially increase the volume and types of cross-border transactions in goods, services and capital. Also, the
globalization leads to rapid dissemination and diffusion of products, technology and knowledge in the world,
regardless of the origin.
The process of globalization is a natural process that is a result of the growing and accelerated process of
generalizing of the character and process of production. The development of science, engineering and technology
and the expansion of markets for goods, worldwide, lead to internationalization of economic and financial
developments and their global deployment. If globalization is understood as a process that leads to greater
economic integration of national economies, as a process of fragmentation of the world economy and the
international economy, than the globalization is a process of opening of national economies through the removal of
economic and financial boundaries of national economies and thus their transformation into an international
economic and financial market (Jovanovski, 2007). Globalization is a worldwide trend, through which economies in
the world lose their borders and connect to each other. The companies are no longer imprisoned in their borders
and can implement a wide range of business activities around the world. Many companies are present in markets
around the world, procured their raw produce or conduct research and development worldwide. Trade barriers fall
and global trade between countries in goods and services is growing faster than domestic production.
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