100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for Digital Marketing Strategy, 3rd Edition by Simon Kingsnorth $29.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. MKT
  4.  
  5. MKT

Exam (elaborations)

Test Bank for Digital Marketing Strategy, 3rd Edition by Simon Kingsnorth

1 review
 351 views  2 purchases
  • Course
  • MKT
  • Institution
  • MKT

Test Bank for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3e 3rd Edition by Simon Kingsnorth. ISBN-13: 5978 Contents List of Figures List of Tables Dedication About the author About the contributors Introduction: How will this book transform your digital marke...

[Show more]
Last document update: 6 months ago

Preview 1 out of 86  pages

Document information

  • August 27, 2022
  • April 19, 2024
  • 86
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

Subjects

Written for

  • MKT
  • MKT

1  review

review-writer-avatar

By: evistergio • 2 year ago

Seller

avatar-seller
Tutor247

Reviews received

Content preview

Digital Marketing Strategy 3e by Simon Kingsnorth

Chapter 1: The foundations of digital marketing

Test bank

1. Which four of the following make up ‘The 4 Ps of Marketing’?
a) Price
b) Promotion
c) Process
d) Place
e) Product


2. True or false: ‘Below-the-line’ promotion refers to mass marketing such as TV adverts.

3. Which one of the following is NOT one of Porter’s Five Forces?
a) Threat of new entrants
b) Bargaining power of suppliers
c) Bargaining power of competitors
d) Threat of substitute products or services

4. A Brand or Perceptual Positioning Map maps a company’s position in the market from which
perspective?
a) Suppliers
b) Consumers
c) Competitors
d) Regulators

5. What does CPA stand for?
a) Customer per acquisition
b) Cost per acquisition
c) Cost per average margin
d) Customer per average cost

6. What does CLTV stand for?
a) Competitor Lifetime Value
b) Customer Lifetime View
c) Customer Lifetime Value
d) Competitor Lifetime View

7. What is the formula for calculating CLTV?
a) CLTV = Lifetime x Avg margin
b) CLTV = Lifetime x Avg cost
c) CLTV = Lifecycle x Avg price
d) CLTV = Lifecycle x Avg revenue

8. What type of segmentation groups customers by age range?

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor247. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $29.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

78252 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$29.49  2x  sold
  • (1)
  Add to cart