Test Bank for CB 9th Edition by Barry J. Babin, Eric Harris. ISBN-13: 8205
Full Chapters test bank includes Multiple Choice questions with answers, True False.
Contents
Chapter 1: What Is CB and Why Should I Care?
1-1: Consumption and Consumer Behavior
1-2: The Ways in Which Consumers Are ...
Chapter 01: What Is CB and Why Should I Care?
1. In the basic consumption process, the realization of a need creates a want.
a. True
b. False
ANSWER: True
RATIONALE: Correct. In the basic consumption process, the realization of a need creates a want. A
want is a specific desire that spells out a way a consumer can go about addressing a
recognized need. See 1-1: Consumption and Consumer BehaviorConsumption and
Consumer Behavior
FEEDBACK: Correct In the basic consumption process, the realization of a need creates a want.
A want is a specific desire that spells out a way a consumer can go about
addressing a recognized need. See 1-1: Consumption and Consumer
Behavior
Incorrect In the basic consumption process, the realization of a need creates a want.
A want is a specific desire that spells out a way a consumer can go about
addressing a recognized need. See 1-1: Consumption and Consumer
Behavior
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Consumption and Consumer Behavior
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: CB.BABI.22.01.01 - Understand the meaning of consumption and consumer
behavior.
ACCREDITING STANDARDS: Analytic
TOPICS: Consumer behavior
Customer needs
KEYWORDS: Bloom's: Remember
DATE CREATED: 1/14/2021 2:29 PM
DATE MODIFIED: 2/16/2021 11:52 AM
2. Social psychology deals with the intricacies of mental reactions involved in information processing.
a. True
b. False
ANSWER: False
RATIONALE: Correct. Social psychology focuses on the thoughts, feelings, and behaviors that
people have as they interact with other people (group behavior). Cognitive psychology
deals with the intricacies of mental reactions involved in information processing. See
1-1: Consumption and Consumer BehaviorConsumption and Consumer Behavior
FEEDBACK: Correct Social psychology focuses on the thoughts, feelings, and behaviors that
people have as they interact with other people (group behavior). Cognitive
psychology deals with the intricacies of mental reactions involved in
information processing. See 1-1: Consumption and Consumer Behavior
Incorrect Social psychology focuses on the thoughts, feelings, and behaviors that
people have as they interact with other people (group behavior). Cognitive
psychology deals with the intricacies of mental reactions involved in
information processing. See 1-1: Consumption and Consumer Behavior
POINTS: 1
DIFFICULTY: Easy
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