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Lecture 1 - Introducing Anthropology
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Introduction to what is included in the course and what anthropology is. This document is short and outlines key words and the key themes of the module.
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Lecture 1 - Introduction to Business AnthropologyIntro:
Aim of the course to understand how culture affects people’s relationships with
things
Lecturer: Dr. Katie Smith
Key Word Definition
Qualitative Market research into the attitudes and behaviours
research
Culture The ideas, customs, and social behaviour of people or
society
Business Anthropology:
Examines how culture affects businesses, organisations and behaviours
Focuses on companies, consumers, products and services
Uses qualitative research – observation, dialogue, film and participation
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