Skills Lab 4 - FULL course summary - Entrepreneurship & business innovation - Tilburg University
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Course
Skills Lab 4 (300342B1.5)
Institution
Tilburg University (UVT)
This summary covers all the content that is covered in the course: Skills Lab 4. This course is part of the Bachelor: Entrepreneurship and Business Innovation, at Tilburg University. Year 2, semester 2 COMPLETE SUMMARY
Skillslab 4 Summary
Entrepreneurship & Business Innovation
, Lecture 1
What is business research?
A series of well thought out activities and carefully executed data analyses that help a manager to
avoid, solve or minimize a problem.
Why be knowledgeable about it?
Decisions based on
- The results of good research tend to be more effective
- Hunches, intuition and past experiences are more likely to be wrong
- Experience without research leads to losses!
You should be knowledgeable about business research, because;
o To be able to perform business research
o To be able to steer business research
o To be able to evaluate business research
Examples of products gone wrong
o Coca Cola C2
o Swiffer Wet Mop in Italy
o IKEA goes to USA
The 7 step business research
Deductive research = aims to test a theory
(theory > data)
Inductive research = aims to build theory
(data > theory)
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