Exam (elaborations)
Unit 5: Marketing Travel & Tourism Products and Services p3
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Unit 5: Marketing Travel & Tourism Products and Services.Assignment Task 2 – Know the marketing mix (the 4 P’s) of a travel and tourism
organisation.
, Introduction
Ryanair is an Irish low-cost airline founded in 1984.
It is headquartered in Swords, Dublin, with its
primary operational bases at Dublin and London
Stansted airports. It forms the largest part of the
Ryanair Holdings family of airlines, and has Ryanair
UK, Buzz, and Malta Air as sister airlines.
Ryanair is the second-largest airline in Europe
(constantly battling it out against Lufthansa Group)
and operates just over 2400 flights on a daily basis.
In 2017, Ryanair became the first European airline to
have carried 1 billion customers.
Ryanair is Europe’s greenest cleanest airline group
and customers switching to fly Ryanair can reduce
their CO₂ emissions by up to 50% compared to the
other Big 4 EU major airlines.
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