DeVry University, Keller Graduate School Of Management
NETW 583
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NETW 583 Week 6 Discussion 2 – New Product Development Teams | Download To Score An A
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NETW 583
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DeVry University, Keller Graduate School Of Management
Devry NETW583 Week 6 Discussion Latest. New Product Development Teams (graded) Identify an example of a development project and what type of team you believe they used. Do you think this was t he appropriate type of team given the nature of the project? Respond This section lists options that can b...
netw 583 week 6 discussion 2 – new product development teams | download to score an a
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Devry NETW583 Week 6 Discussion Latest.
New Product Development Teams (graded)
Identify an example of a development project and what type of team you believe they used. Do you
think this was the appropriate type of team given the nature of the project?
Respond
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Collapse Mark as Unread RE: Identify an example of a development project and what type
of team you believe they used. Do you Pearl David Email this Author 2/10/2016 7:57:41 PM
Modified:2/10/2016 8:04 PM
The project of making new generation of phones every year has been a great idea for Samsung. But due
to infringement of other company’s patent (one of those companies include Apple), Samsung’s
reputation has dropped. As a result, has to pay a large sum of money.
Though Samsung is the largest technology business in the world, and the smartphones have good sales,
the profit margin is too low, due to low pricing.
I think that Samsung has the wrong members on the project leadership team, because the company is
sued too often. Since they have so many subsidiaries, its stains the proper production of one.
Reshuffling the management to follow the path of technological innovations, or collaborate, if necessary,
would be of great assistance.
,Respond
Collapse Mark as Unread Project "Macintosh" at Apple Victoria Sosunova Email this
Author 2/10/2016 9:16:58 PM
In the intent to make a revolution in computer industry, Steve Jobs in early 80's started working on the
project to develop a new computer - Macintosh. He wanted everybody who was even not familiar with a
computer, would need it; he wanted to make a computer a part of people's everyday life. Steve thought
that the corporate atmosphere of Apple was not conducive to pursuing his goals, so he decided to create
a separate devision for the project. This team was absolutely autonomous. Being the project manager of
Macintosh and a senior manager of Apple, Steve Jobs controlled all the resources that supported the
project and himself evaluated each member's contribution to the team's success. The team was isolated
from the company and established its own culture. Jobs even allowed the team to hang a pirate flag on
their building.
I think, Jobs chose absolutely the right direction to work on his new project. A breakthrough in
innovations can't take place in a routine surroundings. To think outside of the box one needs to create a
special working atmosphere to encourage creativity.
To my mind, the ideal scenario of collaborative team is working on the development project in a
decentrilized department of the company with organic or mixed structure under the control of project
manager with the multilingual skills.
Reference:
Schilling M. (2009). Strategic Management of Technological Innovation, 3d ed.
Respond
Collapse Mark as Read RE: Project "Macintosh" at Apple William Barnes Email this
Author 2/12/2016 7:45:29 PM
,Modified:2/14/2016 8:44 PM
Victoria- great example and great post. Steve Jobs did take the Macintosh development team away
from the general company of Apple. This move helped the team to create a new product without the
influence of others in the company. It was discovery at its best and it proved successful. The structure of
Steve Jobs team was heavyweight but had a great deal of direction from Jobs himself.
Apple computer did quite well with the Macintosh for many years. It was in the mid to late 1990's
that Apple started to lose revenue and fade as a company. So Steve Jobs took the same ideas that
helped develop the Macintosh and applied them to an entirely new product, the IPOD. This was out side
the realm of Apple, and dealt with music. Knowing that the IPOD wouldn't carry Apple for long, Steve
Jobs created yet another development team and introduced the IPHONE which was an immediate
success much like the Macintosh. Following that Jobs again introduced a computer oriented product,
the IPAD, or tablet computer.
It's quite apparent that Steve Jobs used the same type of development team for all the new products.
It is a great shame that Steve Jobs died. Since his death Apple Computer has been struggling to develop
successful new ideas.
Reference:
Schilling, Melissa A, 2009, Strategic Management of Technological Innovation, 3rd Edition, McGraw-Hill
Learning Solutions
Respond
Collapse Mark as Read RE: Project "Macintosh" at Apple Pearl David Email this Author
2/14/2016 9:26:32 PM
I agree with your statements concerning Steve. In reality, not everyone in a company would understand
an idea, which can be brought to reality. There may be multiple set backs, negative talks, which of
course would certainly bring a defeat to the investment or bring no investment at all. The selection of
the persons with the right mind set and vision as Steve was necessary. The team that would be willing to
, listen and carry out tasks as expected and handling them with a positive manner, are the ones that Steve
could rely on - which is just what he did.
Today, the Macintosh is highly regarded. It has been upgraded over the years and is bringing a lot of
profit to the organization.
Respond
Collapse Mark as Read RE: Project "Macintosh" at Apple Giovanni Diaz Email this Author
2/17/2016 6:07:14 PM
Good evening Victoria, your post was spot on. Steve had a vision where he did want to make things
easier for individuals and engineered his devices to do that. Hospitals received iPADS that can pull up a
patients information and walk around with ease, no clipboard needed, just a wireless connection and
others shared in his vision. I feel that he chose the right team and made his devices as best as he could;
save for a few hiccups in the organization growing. Curious though, I didn't know he let some of his staff
hang up pirate flags on the building; sounds great to me. I agree that Steve did revolutionize the industry
and he was ahead of his time, glad to have been able to see him a few times and work with some of
those devices.
Respond
Collapse Mark as Read RE: Project "Macintosh" at Apple Pamanpreet Bains Email this
Author 2/20/2016 7:50:37 AM
I agree with everyone! Yes, Steve wanted to make life easier for others and get everything from a one
technology piece then buying big one. Ipod really did help everywhere, and I agree in the hospitals,
companies and even at schools are using them. And it really help them a lot, now days high school
students don't have to carry big fat books around, they only need their ipod to do things.
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