MKT-315 TOPIC 3 QUIZ
1. By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the of that country.
Cultural exclusives
2. Some of the reasons that make people decide what to buy are:
Personal, situational, psychological, and social interaction...
MKT-315 TOPIC 3 QUIZ
1. By the offended look on the foreign company representative’s face, it
was obvious that Alex had ignored the of that country.
Cultural exclusives
2. Some of the reasons that make people decide what to buy are:
Personal, situational, psychological, and social interactions
3. The purchases that involve the reordering of goods or services already under
contract is:
Straight buy
4. The United States decides to restrict annual imports of paper products. This is
called .
A quota
5. Foreign visitors must conform to so that they are acceptable to their
hosts.
Cultural imperatives
6. Since Albert wants to market a different product mix at some locations, he should
employ a strategy.
Multidomestic marketing
7. Dynamic Fasteners, an American company, wants to ensure that it can effectively
market its fastener product in Malaysia. Therefore, Dynamic Fasteners should
complete a that compares each nation’s culture.
Cross-cultural analysis
8. What are the factors that influence human behavior?
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