Exam (elaborations)
MARKETING. TEST BANK BY LAMB C., JR., HAIR J., JR., MCDANIEL C., FARIA A
Chapter 1—An Overview of Marketing MULTIPLE CHOICE 1. What is the definition of marketing? a. planning sales campaigns b. selling c. advertising and promotion activities d. a philosophy that stresses customer satisfaction ANS: D PTS: 1 DIF: Definition REF: p. 4 OBJ: 1 BLM: Remember 2. A ...
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