100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Summary BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University BBA 3826: Unit II Essay There are many different biases in decision-making. For this assignment, I will describe each of the three general heuristics, which had $7.49
Add to cart
Summary BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University BBA 3826: Unit II Essay There are many different biases in decision-making. For this assignment, I will describe each of the three general heuristics, which had
2 views 0 purchase
Course
CSU
Institution
Columbia Southern University
BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University BBA 3826: Unit II Essay There are many different biases in decision-making. For this assignment, I will describe each of the three general heuristics, which had been discussed in this unit. I will then de...
bba3826 unit ii essay bba 3826 bba 3826 unit ii essay columbia southern university bba 3826 unit ii essay there are many different biases in decision making for this assignment
Written for
Columbia Southern University
CSU
All documents for this subject (454)
Seller
Follow
helperatsof1
Reviews received
Content preview
BBA 3826
BBA 3826: Unit II Essay
Columbia Southern University
BBA 3826: Unit II Essay
There are many different biases in decision-making. For this assignment, I will describe
each of the three general heuristics, which had been discussed in this unit. I will then describe
how one of these heuristics, associated with bias, plays a part in an original decision-making
scenario. I will also provide an explanation of how biases could have been overcome, to
improve the decision, in the discussed scenario.
The Availability Heuristic
The availability heuristic speaks to how we recall things, based on the bias of how vivid
the memories are, due to the nature of certain events (Bazerman & Moore, 2013. p. 35). Another
bias that is considered in the availability heuristic, is how recent an event occurred. Recent
events can be easier recalled than events that occurred long ago, based on how fresh, or, recent,
the memory occurred. This bias can be seen in-action when tending to make decisions which are
based on familiarity, or based on a comfort zone, or comfort level (Hayibor, et. al., 2009).
The Representative Heuristic
There are five bias categories to consider when discussing the representative heuristic.
First, insensitivity to base rates, occurs when statistics of likelihood of something happening, are
ignored, or disregarded. Bazerman and Moore (2013. p. 38) provide an excellent example of
how the bias of insensitivity of bates rates can affect decisions, such as a woman basing her
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller helperatsof1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
