STR 581 Final Exam 3 / STR581 Final Exam 3: GRADED A | 100% CORRECT
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Course
STR 581 (STR581)
Institution
UNIVERSITY OF PHOENIX
STR 581 Final Exam 3 / STR581 Final Exam 3: GRADED A | 100% CORRECTSTR 581 Final Exam 3
1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A marketing database
A...
STR 581 Final Exam 3
1) ________ consists of people, equipment, and procedures to gather, sort,
analyze, evaluate, and distribute needed, timely, and accurate information to
marketing decision makers.
A marketing database
A promotional campaign
A marketing intelligence system
A marketing information system
A marketing research system
2) A company can take several steps to improve the quality of its marketing
intelligenc If the company purchases competitive products for study, attends
open houses and trade shows, and reads competitors’ published reports and
stockholder information, the company is using ________ to improve the
quality of its marketing intelligenc
customer feedback systems
advisory panels
external networks
sales force surrogates
intermediaries
3) ________ is the difference between the prospective customer’s evaluation of
all the benefits and all the costs of an offering and the perceived alternatives.
Competitors market share rate
Customer perceived value
Report rating
Perceived usefulness
, Failure avoidance rate
4) A ________ is a set of procedures and sources managers use to obtain
everyday information about developments in the marketing environment.
vertical system
product management system
marketing intelligence system
marketing research system
marketing information system
5) The value proposition consists of a cluster of benefits the company promises
to deliver; it is
business processes
total customer satisfaction
customer expectations
Customer loyalty to the company
customer experience with the company
6) Most established companies focus on ________ when it comes to innovation.
competitive innovation
everyday innovation
demand innovation
incremental innovation
continuous innovation
7) Total customer satisfaction is the general feeling of pleasure or
disappointment that results from comparing perceived performance to
, expectations. To achieve total customer satisfaction, organizations need
to_____________.
Lower prices
Manage customer experiences
Lower expectations
Develop marketing campaigns
Spend more money
8) The first step in estimating demand is to understand what affects price
sensitivity. Generally speaking, customers are most price sensitive to products
that cost a lot or are ________.
bought infrequently
low-cost
bought frequently
priced low to begin with
9) In ________ marketing, the seller engages in the mass production, mass
distribution, and mass promotion of one product for all buyers.
differentiated
general
segmented
group
mass
10) Particularly when shopping for ego-sensitive products such as perfumes
and expensive cars, many consumers use price as an indicator of ________.
size
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