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Consumer Behaviour
2 complete summaries of chapters of books about decision making and perception of information
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Summary Exposure to Comprehension 1
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This document is the first part of a summary of the chapter 3 "Exposure to comprehension" of the book Consumer Behavior, 7th edition.
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Summary Exposure to Comprehension 2
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Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters
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Summary Decision making under risk and uncertainty 1
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First part of the summary of the chapter 7 of the Book "judgment and decision making: psychological perspectives" by Hardman (2009)
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Summary Decision making under risk and uncertainty 2
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Second part of the summary of the chapter 7 of the Book "judgment and decision making: psychological perspectives" by Hardman (2009)
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