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Marketing Analytics - Maastricht University $5.99   Add to cart

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Marketing Analytics - Maastricht University

This bundle includes an extended summary of the course including lectures, articles and tutorial notes, as well as two advisory reports we had to write for Verhouten and Orange County Register

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Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes

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I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient br...

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MA Assignment Advisory Report Verhouten

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For the course of Marketing Analytics at Maastricht University, we had to write an advisory report for Verhouten (a chocolate company) in which we elaborated on building a statistical and dynamical model, competition, control variables as well as price elasticity.

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MA Assignment Advisory Report Orange County Register

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For the course of Marketing Analytics at Maastricht University we made an Advisory Report for the Orange County Register including a logistic regression model with validation and classification trees (CRT and CHaID) with validation.

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