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CIB 4203 - Chapter 1 exam questions with correct answers 2024

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CIB 4203 - Chapter 1 exam questions with correct answers 2024 *______ is about creating sustainable connections between an organization and its customers.* A. ARM B. BRM C. CRM D. DRM - ANSWERS CRM *CRM evolved in the late ______ as a way to redefine customer and company relations, mostl...

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CIB 4203 - Chapter 3 exam questions with verified answers 2024

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CIB 4203 - Chapter 3 exam questions with verified answers 2024 *CRM projects generally ______ technology implementations.* A. Involve B. Do not involve - ANSWERS Involve *People and processes ______ play a large part in CRM projects.* A. Can B. Cannot - ANSWERS Can *CRM projects ______ vary...

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CIB 4203 - Chapter 4 exam questions with verified answers

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CIB 4203 - Chapter 4 exam questions with verified answers *______ rely on customer-related data* A. Strategic CRM only B. All forms of CRM - ANSWERS All forms of *______ CRM focuses on keeping profitable customers.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWERS St...

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CIB 4203 - Chapter 14 exam questions with verified answers

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CIB 4203 - Chapter 14 exam questions with verified answers *Sales-force automation (SFA) has offered technological support to salespeople and managers since the beginning of the ______.* A. 1970s B. 1980s C. 1990s D. 2000s - ANSWERS 1990s *SFA is a irregular feature of the selling landscap...

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