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[Show more]Psychology of Advertising Exam Questions 
With Verified Answers 
Advertising - answerany form of paid communication by an identified sponsor, aimed to 
inform and/or persuade target audiences about an organization, product, service or idea 
paid 
placed 
consumer-based 
goal oriented 
long term focu...
Preview 2 out of 15 pages
Add to cartPsychology of Advertising Exam Questions 
With Verified Answers 
Advertising - answerany form of paid communication by an identified sponsor, aimed to 
inform and/or persuade target audiences about an organization, product, service or idea 
paid 
placed 
consumer-based 
goal oriented 
long term focu...
The Psychology of Advertising Exam 
Questions With Verified Answers 
Functions of advertising - answerTo inform: to provide useful information about a product or 
service. To persuade and change the response of the recipient: to make the offer attractive to the 
consumer 
Two forms of Persuasion - a...
Preview 2 out of 10 pages
Add to cartThe Psychology of Advertising Exam 
Questions With Verified Answers 
Functions of advertising - answerTo inform: to provide useful information about a product or 
service. To persuade and change the response of the recipient: to make the offer attractive to the 
consumer 
Two forms of Persuasion - a...
Psychology of Advertising Exam Questions 
And Answers ( Verified And Updated ) 
-Consumer Behavior (pg.3) - answerThe totality of consumers' decisions with respect to the 
acquisition, consumption, and disposition of goods, services, time, and ideas by human decision- 
making units (over time). 
Co...
Preview 2 out of 15 pages
Add to cartPsychology of Advertising Exam Questions 
And Answers ( Verified And Updated ) 
-Consumer Behavior (pg.3) - answerThe totality of consumers' decisions with respect to the 
acquisition, consumption, and disposition of goods, services, time, and ideas by human decision- 
making units (over time). 
Co...
Psychology of Advertising Exam 1 Questions 
And Answers ( Verified And Updated ) 
What is advertising? - answerMarketing messages in paid media 
- paid 
- non-personal communication 
- by an identified sponsor 
- using media 
- to inform/persuade/influence the target audience 
Can ads "create" con...
Preview 2 out of 11 pages
Add to cartPsychology of Advertising Exam 1 Questions 
And Answers ( Verified And Updated ) 
What is advertising? - answerMarketing messages in paid media 
- paid 
- non-personal communication 
- by an identified sponsor 
- using media 
- to inform/persuade/influence the target audience 
Can ads "create" con...
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