Branding test Exam Bundle(Graded A+)

What are the objectives of corporate branding? - Answer-Identification, repeat sales, introduce new products What objective of branding has Nike successfully achieved to expand its merchandising? - Answer-Introduce new products What are the strategies that can elevate a brand? - Answer-Persona...

private brand - Answer-a brand owned by a reseller manufacturer brand - Answer-a brand created by a manufacturer for its own products; also known as regional brands and national brands trademark - Answer-another term for brand that refers to the word, phrase, symbol or design visual symbol ...

Brand - Answer-How people see the product Brand Equity - Answer-Value of brand, the net worth and long term sustainability -what makes someone choose your brand over another The basis of this is the existence of the brand in the mind of the consumer (mindshare) and the influence on buying beh...

Branding strategy - Answer-involves selecting the right combination of name, symbol, term, or design that identifies a product; Critical to product identification and the key factor in differentiating a product from its competition, Questions that brands answer - Answer-where can i find info quic...

Branding - Answer-The ongoing decision-making process about the use of brands Brand extension - Answer-The brand strategy of using successful brands to introduce new products Brand insistence - Answer-The stage of brand loyalty in which consumers insist upon buying a specific brand Brand li...

T or F A branded product costs more than a generic bend because the branded product is advertised more widely - Answer-true T or F Many mkg researchers test-market brand names before advertising and promoting them - Answer-true T or F Brand extensions are the way the consumers see the brand as...

Brand extension - Answer-Brand extension stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category Brand insistence - Answer-Brand insistence A type of exceptional consumer loyalty to a particular tr...

Branding - Answer-Used to identify a business or product and reflect its quality, value, and reliability. Can be a name, design, or symbol Brand mark - Answer-Symbol representing part of a brand; by fonts and colors; cannot be spoken Trade name/corporate brand - Answer-Identifies the company'...

What is a brand? - Answer-It's a promise you make to consumers when they do business with you. The branding process has five steps. What is NOT one of these steps? - Answer-Identify a similar competitive brand. The Apple computer company is an example of which type of brand architecture? - An...

Brand extension - Answer-The brand strategy of using successful brands to introduce new products Brand insistence - Answer-The stage of brand loyalty in which consumers insist upon buying a specific brand Brand licensing - Answer-The legal authorization by a brand owner to allow another compan...

Branding - Answer-The use of a name, phrase, design, symbol or a combination of these to identify a product, culture of the products Functions of branding - Answer-1. Provides a promise 2. Aids memory Functions of branding:Provides a promise - Answer-The brand name carries the company's prom...

What is a brand and how are they born? What do they reflect? - Answer-A brand is a collection of perceptions in the mind of a customer. Brands are born of experiences and reflect reputation. What is Visual Identity? - Answer-Trademark, Slogan, and Logotype (Symbol, Text, Combo) Why do we use b...

Where does the term brand come from? - Answer--cattle being branded in 18th century -in the 19th century the industrial revolution introduced machines to be easier to identify -20th century branding emerged and dominated Brand Status - Answer-knowing and buying the brand; people buy Q-tips for ...

Brand -Answer- A mix of tangible and intangible attributes, symbolized in a trademark that can be managed to create value for organizations and customers. It is the physical representation of a company's offerings and values, but can exist subjectively in a person's mind. This is chiefly influence...

Brand - Answer-a business, product or service which is identifiable through names, symbols, phrases and/or qualities Branding - Answer-the process through which a business differentiates itself from its competitors and manages consumer perceptions concerning its identity and value AIDA Model -...

Product line -Answer- Total product offering designed to satisfy a similar need for target customers (kelloggs line kr cereals) Product mix -Answer- Firms entire range of products (width is number of product lines, consistency is how closely related they are, length is number of different types o...

Brand - Answer-a name, term, design, symbol, or other feature that identifies the marketer's product as distinct from other marketer's products. Understand overall why branding (and packaging) is so important - Answer-creating the right brand is important, because if you don't, you can have a ...

brand identity - Answer-All the components related to a product, service, company, or person. Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. brand - Answer-A name or trademark (distinctive sign, logo used by individual and/or company) associated ...

What does branding involve? - Answer-Use of a name, phrase, design, symbol or combination of these. Why brand? - Answer-To identify its products and distinguish them from those of competitors. Why do consumers benefit most from branding? - Answer-Recognising competing products by brand names a...

Product differentiation - Answer-how a company ensures that its products are seen as different from their competitors' products. Ex: Co-branding. Co-branding - Answer-When two or more companies or products agree to support one another's brands in certain business ventures. Ex: Starbucks and Cha...

Brand Equity - Answer-Positive differential effect that knowing the brand has on customer response to product or service. Customers willing to pay premium. • Higher level of awareness and loyalty. • Greater leverage with retailers. • Greater credibility to launch line and brand extensions...

Define a brand and list the functions of a brand. - Answer-A brand is a name, term, or symbol used to identify a product in order to separate from it's competitors. Functions include: 1) Identification, 2) Practicality, 3) Characterization, 4) Optimization, 5) Continuity, 6) Hedonistic, 7) Ethical,...

Components of a Brand - Answer-Brand Elements/Brand Vs. Product Example of Brand Elements - Answer-Name, logo, symbol, package design What is Brand? - Answer- What is Identity? - Answer- Explain Difference of Brand Vs. Product? – Answer -Brand: dimensions that differentiate it in some ...