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CSUF BUNDLED exams 2023 with 100% correct answers

CSUF exam 2023 with 100% correct answers CSUF: MKTG 351 Chapter 17 exam 2023 with 100% correct answers

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CSUF: MKTG 351 Chapter 17 exam 2023 with 100% correct answers

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What is advertising? - correct answer --a popular form of promotion Why do new brands w/small market share tend to spend more for advertising and sales promotion? - correct answer --a certain minimum level of exposure is needed to measurably affect purchase habits -after certain level of spendin...

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CSUF - MKTG 351 exam 2023 with 100% correct answers

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Production Orientation - correct answer -A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - correct answer -People will buy more goods and services if aggressive sales techniques are used and that high sale...

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CSUF MKTG 351 Final Exam Review 2023 with 100% correct answers

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Promotional Mix - correct answer -1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a r...

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CSUF MKTG 351 Exam 1 2023 with 100% correct answers

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marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange - correct answer -people giving up something in order to receive something...

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CSUF MKTG 351 Exam 1 2023 with 100% correct answers

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marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange - correct answer -people giving up something in order to receive something...

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CSUF exam 2023 with 100% correct answers

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What factors influence consumer behavior? - correct answer -1. Cultural 2. Social 3. Personal 4. Psychological Cultural Factor - correct answer -Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) Includes Cultural, Subcul...

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CSUF Bus Mktg 351 Exam 1 Review 2023 with 100% correct answers

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If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any p...

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