CSUF BUNDLED exams 2023 with 100% correct answers

Napa Wines is launching $500 per bottle wine. Napa Wines is not sure the market is big enough - concern is about A. Accessible B. Substantial C. Responsive D. Measurable - correct answer B. Substantial Segmenting markets on the basis of location is: A. Demographic B. Psychographic C. Ge...

Marketing Concept - correct answer -a simple and intuitively ap- pealing philosophy that articulates a market orientation Distinctive Capabilities - correct answer -A successful company achieves a competitive advantage other firms cannot replicate by establishing a unique, distinctive character i...

Consumer Product - correct answer -Satisfies a want or a need business product - correct answer -a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers content marketing - correct answer -a strategic marketing approac...

concentrates on getting all of the promotional mix elements to work together - correct answer -Marketing Communications Advertising, Public Relations, Sales Promotions, Personal Selling & Social Media - correct answer -Promotional Mix paid; mass communication; impersonal; increases sales in th...

set of buyers who have some interest in the product - correct answer -Market measurable, accessible, responsive, and substantial (MARS) - correct answer -Segmentation must be judging how large the market is and how many customers are in that market - correct answer -Measureable judging how ...

What is advertising? - correct answer --a popular form of promotion Why do new brands w/small market share tend to spend more for advertising and sales promotion? - correct answer --a certain minimum level of exposure is needed to measurably affect purchase habits -after certain level of spendin...

Production Orientation - correct answer -A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - correct answer -People will buy more goods and services if aggressive sales techniques are used and that high sale...

Promotional Mix - correct answer -1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a r...

marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange - correct answer -people giving up something in order to receive something...

marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange - correct answer -people giving up something in order to receive something...

What factors influence consumer behavior? - correct answer -1. Cultural 2. Social 3. Personal 4. Psychological Cultural Factor - correct answer -Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) Includes Cultural, Subcul...

If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any p...