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MKT 415 All DQs Topic 1 - 8 (Package Deal)

MKT 415 All DQs Topic 1 - 8 (Package Deal)

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MKT 415 Topic 1 DQ 1

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Topic1DQ1 Howdoesintegratedmarketingcommunications(IMC)impactbranding?Whyisitimportant?Whyismarketsegmentationimportant?Whatethicalconsiderationsneedtobeconsideredinmarketsegmentation?

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MKT 415 Topic 1 DQ 2

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Topic1DQ2 Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.

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MKT 415 Topic 2 DQ 1

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Topic2DQ1 Whyisconsumerbehaviorandinsightimportantforadvertisingandpromotion?

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MKT 415 Topic 2 DQ 2

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Topic2DQ2 Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?

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MKT 415 Topic 3 DQ 1

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Topic3DQ1 Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?

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MKT 415 Topic 3 DQ 2

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Topic3DQ2 Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?

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MKT 415 Topic 4 DQ 1

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Topic4 DQ 1 Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.

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MKT 415 Topic 4 DQ 2

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Topic4 DQ2 Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.

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MKT 415 Topic 4 DQ 3

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Topic4 DQ3 Explainthedifferencebetweenreach,coverage,andfrequency,andprovideexamplesofeach.

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MKT 415 Topic 4 DQ 4

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Topic4 DQ4 Discusstheadvantagesanddisadvantagesoftelevisionadvertising.

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MKT 415 Topic 5 DQ 1

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Topic5 DQ1 Whataresomeexamplesofalternativemarketing?Whataretheadvantagesofthistypeofmarketing?Whataresomedisadvantages?

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MKT 415 Topic 5 DQ 2

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Topic5 DQ2 Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?

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MKT 415 Topic 5 DQ 3

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Topic5 DQ3 Identifyanddescribethreeexamplesofproductplacementyouhaveobservedinmoviesortelevisionwithinthepastmonthandincludethetargetaudienceforeach

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MKT 415 Topic 5 DQ 4

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Topic5 DQ4 Explainhowsocialmediaoutletsareemergingasthedominantalternativemediaformillennials

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MKT 415 Topic 6 DQ 1

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Topic6 DQ1 Whyaresalespromotionsbeneficialformarketers?Whataresomeexamplesofpromotions?Pickarestaurantorstoreyouhaverecentlyvisited.Whatpromotionswerebeingadvertisedbythestoreorrestaurant?Didthisinfluenceyourdecisiontochoosethem?Whyorwhynot?

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MKT 415 Topic 6 DQ 2

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Topic 6 DQ2 Howhassocialmediaimpactedpublicrelations?Giveexamplesthatshowthisimpact.

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MKT 415 Topic 7 DQ 1

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Topic7 DQ1 Howismarketingeffectivenessmeasured?Whyismeasuringeffectivenessofadvertisingdifficultorcontroversial?

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MKT 415 Topic 7 DQ 2

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Topic7 DQ2 Discussthedifferencesbetweenpretestingandposttesting.Whataretheadvantagesofeach?Aretheredisadvantages?Whyorwhynot?

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MKT 415 Topic 8 DQ 1

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Topic8 DQ1 Honalorlocalbrand?Provideanexample.

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MKT 415 Topic 8 DQ 2

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Topic8 DQ2 Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.

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