Marketing 300 Exam 2023 questions with answers all bundled here

domain name the address of a website on the internet Australian taxation office (ATO) the government body in charge of administrating and collecting tax for the federal government Australian Competition and Consumer Commission (ACCC) a government body that has the role of enforcing the Competit...

job specification description of the skills, abilities, and other credentials and qualifications required by a job job description description of the duties and responsibilities of a job, its working conditions, and the tools, materials, equipment, and information used to perform it labor union ...

arketing An organizational function & set of processes for creating, communicating, & delivering value to customers & for managing customer relations in ways that benefit the organization & its stakeholders Utility Want-satisfying power of a good or service Four Types of Utility 1. Form 2. Tim...

Advertising any PAID form of non-personal presentation and promotion by an IDENTIFIED SPONSOR (tv, print, online, mobile, outdoor, etc.) -reaches masses of buyers at a low cost per exposure -builds a long-term image for a product -can trigger quick sales -has a public nature and is viewed as le...

promotion mix (marketing communications mix) the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships advertising any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sp...