Mkt 475 quizzes, Exam bundle 2023 with Complete Questions and Answers 100% Correct (Graded A)

Question 1 3 out of 3 points _____ organizational design assigns departments, groups, or individuals, responsibility for specific activities, such as advertising and sales promotion, pricing, sales, marketing research, and marketing planning and services. Selected Answer: Function al Correc...

Question 1 3 out of 3 points Which of the following is the first stage in aligning the organization with the market? Selected Answer: Improving alignment through informal lateral integration Correct Answer: Improving alignment through informal lateral integration  Question 2 3 out of 3 po...

Question 1 3 out of 3 points _____ selling provides assistance and support to value chain members rather than obtaining sales. Selected Answer: Trade Correct Answer: Trade  Question 2 3 out of 3 points _____selling is a form of selling in which the salespeople work with the customers of ...

Question 1 3 out of 3 points A low-active pricing strategy: Selected Answer: is most effective for discount retailers. Correct Answer: is most effective for discount retailers.  Question 2 3 out of 3 points _____ estimates value as the perceived quality buyers obtain per unit of pric...

Question 1 3 out of 3 points Which of the following is the final step in selecting the distribution strategy? Selected Answer: Selecting the channel configuration Correct Answer: Selecting the channel configuration  Question 2 3 out of 3 points Often customers shop for information in ...

 Question 1 3 out of 3 points Which of the following is true of scanner-based tests? Selected Answer: It uses cable television and a computerized database to track new product. Correct Answer: It uses cable television and a computerized database to track new product.  Question 2 3 ...

 Question 1 3 out of 3 points A(n)_____ is a life product life cycle stage where the product-market is actually fading away instead of experiencing a temporary fall or cyclical changes. Selected Answer: declining productmarket Correct Answer: declining productmarket  Question 2 3 out...

 Question 1 3 out of 3 points Which of the following is the final step in analyzing the competition? Selected Answer: Identifying and evaluating potential competitors Correct Answer: Identifying and evaluating potential competitors  Question 2 3 out of 3 points _____ refers to firms...

Question 1 3 out of 3 points _____ consist(s) of the benefits and costs resulting from the purchase and use of products as perceived by the buyer. Selected Answer: Customer value Correct Answer: Customer value  Question 2 3 out of 3 points Which of the following stages of marketing st...