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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles $8.68   Add to cart

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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles

This discount bundle consists of all the mandatory chapters from the book B2B Customer Value Marketing - the essentials. It also contains the three compulsory articles from lecture 4.

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(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)

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This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The documen...

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B2B Summary (EBM808B05) - All mandatory articles

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This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-busin...

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