WGU - C712 Marketing Fundamentals Bundle Set

Marketing - Answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Mix - Answer the set of tactical marketing tools - product, price, place, and ...

Social Networking Sites - Answer websites that provide virtual communities for people to share daily activities, post opinions on various topics, increase their circle of online friends, etc. Facebook, Twitter, LinkedIn. Good for relationship building - not selling. Used to build an image Bookm...

Define Marketing - Answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Mix - The 4 P's - Answer Product Price Place Promotion 8 marketi...

WGU Marketing C712 Practice Test questions with correct answers

1.01 The four types of Utility - Answer form, time, place, and ownership 1.02 Form Utility - Answer Conversion of raw materials and components into finished goods and services 1.03 Time Utility - Answer Availability of goods and services when consumers want them 1.04 Place Utility - A...

What are the 3 interpersonal determinants of consumer behavior. - Answer 1.Culture 2.Social influences 3.Family Influences Culture - Answer Values, beliefs, preferences, and tastes handed down from one generation to the next. What is the main difference between cultural values VS core v...

1. The production possibilities frontier illustrates A. Goods and services that people want. B. The limits to future growth of a nation. C. How money can be allocated among two kinds of goods. D. The minimum combination of goods and services that can be produced. E. The various combinations o...

A business sells appliances to individual customers. To increase revenue, the owner is revising the business strategy to also sell directly to retailers. How will the purchase decisions of these retailers differ from the purchase decisions of individual consumers? --Purchase decisions of cons...

Which of the following is a tangible product? Check all that applies * 1.Detergents 2. Coca Cola 3. Investment management 4. Hair cut - Answer 1 & 2 Match the definition with terms (terms are characteristics of services) Services cannot be touched or seen in the same manner as goods ...

Which actions represent the facilitating functions of marketing? - Answer Standardizing and grading An outdoor clothing company is revising its marketing plan and wants to emphasize sales promotion strategies. Which goal of this marketing plan is considered strategic? - Answer Enhance dea...

Which of the following is the oldest form of promotion? * a. Product placement b. Personal selling c. Guerrilla marketing d. Ambush marketing - Answer B Which of the following terms best represents an interpersonal influence process that involves a seller's promotional presentation...

An online retail store is involved in shipping goods from their stores to consumers who have bought products online. What marketing functions is the store performing ( A. Distribution function B. Exchange function C. Facilitating function - Answer Exchange function Which of the following s...