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Summary papers, book, and web clips + additional notes of Marketing Communication
A summary of the Papers (Most important things) the book chapters, and the web clips + additional notes of Marketing Communication
[Show more]A summary of the Papers (Most important things) the book chapters, and the web clips + additional notes of Marketing Communication
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A summary of all the web clips of Marketing Communication, including comments and elaborations of the concepts. From the Marketing Communication class at Tilburg University, year 2022-2023
Preview 4 out of 45 pages
Add to cartA summary of all the web clips of Marketing Communication, including comments and elaborations of the concepts. From the Marketing Communication class at Tilburg University, year 2022-2023
4x sold
A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measu...
Preview 3 out of 29 pages
Add to cartA summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measu...
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